MED7006

Distribution App: An introduction

For a news story to appear on a website, it needs to be written and published.

It will also have an SEO headline, a short URL, tags, categories, a featured image, images with captions and pull quotes. It may have multimedia elements, like a embedded video or audio.

Typing a new post on WordPress.com Typing a new post on WordPress.com

Once the article is published, the user then may post the same video on Facebook, or share a photo on Instagram and Snapchat. There will inevitably be a tweet with hashtags and a link back to the article.

But publishing one story in so many ways can take a fair bit of time.

That’s why we need one application that does it all for us (apart from write the article). Distribution 1.0 allows the publication of information and media to multiple platforms simultaneously.

In either a mobile, tablet or desktop application, the user would use a ‘content interface’ to type the body of a post, its metadata and any media associated with it. The user would then hit ‘publish’ and the application would distribute the information most appropriately for a multitude of different platforms.

It is down to the user to choose what fields are completed, ultimately decided by the kind of content being published and where it was being published to.

Those fields include:

  • Headline
  • Custom URL
  • Body text
  • Summary text
  • Tags
  • Hashtags
  • Categories
  • Geo-tag
  • Featured image
  • Social image
  • Featured video
  • Audio clip
  • Video/audio thumbnail
  • Image gallery

First things first.

Before any article is published, the user would have to set ‘distribution paths’. The desired social media accounts would be logged in to. Then for each one, a template would be created.

A new tweet on Twitter

A new tweet on Twitter

For an example with Twitter, the user would most likely choose to have the headline appear first in the tweet, with a short URL, hashtags and a featured image. It can only fit 140 characters, so there’s not much. The geo-tag could also define the location of the tweet.

On Instagram, the user may also chose the headline as the image caption, with hashtags following. Custom text to direct the user to the website linked in the account profile (as URL’s won’t open from the captions/comments) could also be entered. Finally the social image would be uploaded without filter. The geo-tag could also define the location of the image.

The user could choose to publish more information on Facebook, by including summary text, and Tumblr could make use of general tags as opposed to hashtags.

All of these fields can be added or removed from the publish settings of social media platforms in the application at any time, allowing for full flexibility.


Publishing content.

When the user is ready to publish their article, they would type or paste their main text into the body text field. They may wish to write a shorter summary for publishing to Facebook, or the homepage of the website. There would be a space to include the headline, and author’s name(s).

As on WordPress, a series of tags could be entered separated by commas, and a selection of categories would be available. The ability to add hashtags, also separated by commas, would also be useful for specific social media site where original tags are long or vague.

The geographical location to the article and its subsequent social media distribution would also be added here too, for geo-tagging on Instagram and location based tweets.

Facebook Pages

Facebook Pages

A featured image, without caption, to be the heading image on the main article and primarily used on social media (embedded in tweets, or the main image on Facebook links). Space for a thumbnail image would accompany any following audio or video uploads on YouTube, audioBoom, Soundcloud etc.

All of these different segments would be uploaded once. But as the user hits ‘publish’, the text and media are copied into each individual platform. The original article will more than likely have most of these elements together, while Twitter would take the headline, short URL, featured image and hashtags. Snapchat might take the featured image and the SEO headline. Instagram could be the same as Snapchat, only with hashtags and its geo-location. On YouTube, the thumbnail image would accompany the video titled by the same SEO headline, with the short URL and summary in the video’s description.


Summary

Snapchat is also supported

Snapchat is also supported

All the user had to do, was input all the information in once and chose where it was going to go. The rest was automatic, allowing the user to get on with updating the story or moving onto the next big hit.

In applications for desktop, tablet and mobile, the journalist can be anywhere. And it’s not limited to journalists either; corporate bloggers or companies can make the most of this for campaigns and general updates. It would simply maximise the productivity of those who publish, whatever they publish.


Supported platforms

  • WordPress.com
  • WordPress.org
  • Facebook Pages
  • Twitter
  • Instagram
  • LinkedIn
  • Snapchat
  • Ello
  • Google+
  • Tumblr
  • Apple News
  • Pinterest
  • Vimeo
  • YouTube
  • Soundcloud
  • Mixcloud
  • audioBoom

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